What makes them so popular on the Internet and gain nearly 20 millions of fans? Malira will share with you 3 skills we discovered on their TikTok content.
Who is Mo Xie?
Real Name: MoXie – 莫邪 (Born in 1998) in Guangdong and currently living in Guangzhou. This 22-year-old girl graduated from Hunan Institute of Business and Technology
She works for Guangzhou Shenlang Culture, a subsidiary of Civet Culture, owned by Liu Haha and Huan Yan Pawnshop.
Mo Xie’s main business is beauty product merchant. Initially, her account was “Moxie” – an arbitrary female character which attracts a lot of fans.
It was until February 2020 that she officially changed her account to “Mo Xie” and also changed her character to a bossy CEO. The unique in her works is there are no trailers for the next videos and each video contains its own content, there would be no part 1 or part 2.
She has a series of videos on TikTok named “Moxie of the Scumen Institute” and it became viral quickly. The netizens even take her video series as a web drama putting all her name in TikTok’s hot search list.
Her hit was in July 2019 when Mo Xie released her first work. It attracts a huge number of fans. Her videos gained 196,000 likes and 4,121 comments and more than 1,400 re-post. This is really a big hit for a new account.
Mo Xie then focused on filming the same type of videos, starting with the same introduction “I am Mo Xie”. Her next work continuously succeeded with 1.3 million likes, 15,000 comments and 7,300 re-post. After publishing 91 works in a short time, she gained 130 million likes, 18.46 million followers and soon will be 20 million followers predictably.
Mo Xie took just over a year to go from 0 to nearly 20 million fans. How did this happen? What are the marketing skills and strategies behind? Malira will share with you her 3 skills.
First, the bottleneck encountered of fan numbers rising.
The rising always meets a bottleneck at a time since the content gets copied which slows the increasing of fans and commercial value. However, Moxie has done a great job when she controls the direction.
Second, to grasp a new outlet for live streaming.
Initially it was only popular for short videos, but in the 2020 situation, the stores and shops start doing live-stream, from Lou Yonghao and then Li Xiaolu. This shows one thing: live-streaming is an outlet for 2020. And Mo Xie grasped this trend quickly.
Third, marketing to gain profits
Mo Xie knows how to use the Internet to slowly direct the audience’s watching hobbies. This is a Marketing method according to the new economic system today (short video + live stream) and a way to grow firmly.
Malira believes their works will get better and better with more approvals from the netizens.